How To Gain More Fans By Partnering With a Nonprofit

Now more than ever, the music industry offers more and more avenues for up-and-coming artists and young musicians to craft their own path to success. Talented artists are sharing beautiful covers on YouTube, becoming a bankable brand on Instagram, crafting clever TikTok posts with their music playing in the background, and growing their audience by expanding to Spotify.

But with all the competition and noise taking over so many social media platforms, how can a new artist break from the pack to prove their worth? At Sound and Vision Collective, we believe in the value of social impact. And what creates a greater impact on society than shining a light on nonprofits and their values - especially if they espouse ideas you stand behind?

Partnering with a nonprofit organization as a new or up-and-coming artist might seem strange, but when you crunch the numbers, it’s clear that everybody wins. First, an artist is immediately recognized as a thoughtful and considerate global citizen, even if their music isn’t particularly political or goes out of its way to highlight an underprivileged sect of society. And if that artist does frequently create music that touches on social issues, what better way to make those issues come to life for an audience by bringing advocates for those issues forward? 

Social media is a great way for artists to share with their online audience charities and causes close to their heart. Working with a social impact agency like Sound and Vision Collective can help both artists and nonprofits; just one social media campaign that draws attention to an otherwise forgotten cause not only increases the chance for cultural awareness and donations, but allows the artist to showcase their work to a different audience.

The value of partnering an artist with a nonprofit doesn’t just stop at music, but can apply to special releases, merchandise, and special concerts. Developing a strategy to release an EP, LP, or song alongside a nonprofit campaign creates more sales for everyone involved. Creating merchandise that appeals to the artist’s audience as well as features the nonprofit is the perfect opportunity to split sales while remaining creative.

With so much pressure and competition amongst artists to succeed, it stands to reason that the best way to stand out is to stand up for something musicians believe in. Partnering with a corporate brand and its muddled history that doesn’t speak to or for an artist’s audience is a waste of time and provides little value to creativity. However, sharing a platform with a worthy cause can only help to spread much needed awareness and allow more people to hear great music.

Consider the effects that working with a nonprofit can do for that organization and an artist’s audience, and consider working with a social impact agency like Sound and Vision Collective to make this dream a tangible and creative possibility.